There is a segment of USC fans, not to mention a perception created by the athletic dept., that no one is more cutting edge than USC when it comes to NIL, endorsements and social media.
But look what Nick Saban said today about his new QB, Bryce Young.
“Our QB has already approached ungodly numbers, and he hasn’t even played yet. If I told you what it is . . . it’s almost 7-figures,” Saban said.
So Young is getting nearly seven figures berfore he starts. Kedon Slovis is a 2-year starter and he hasn’t gotten these kind of deals.
“That number blew me away,” Lane Kiffin said this afternoon. “You didn’t prepare me for that. A million dollars and he hasn’t started a game yet? Great for him”
Maybe Young was smart to go to Alabama.
So who is Quarterback U.? Who is the cutting edge school on NIL?
Again, winning matters. Like I said this morning.
Hype doesn’t win. Hype doesn’t secure endorsements the same way success does.
USC is doing everything possible to avoid realizing this.