Did you see LSU plans to sell jersey patch advertisements, pending NCAA approval. I guarantee someone at USC has seen this and is already wondering how USC can implement such an idea. Remember, USC was the first athletic dept. to partner with a cannabis company, Cookies, to become the official CBD brand sponsor. So don’t be surprised if USC follows LSU if the Tigers get … Continue reading USC Morning Buzz: Is Jersey Ad Coming?

It hasn’t been four years yet but many of the key figures from this classic video are either gone or taking lower profiles, like Mike Bohn, Carol Folt and Rick Caruso. Now if we can only say the same about Lincoln Riley. The way he is viewed today is much different than the adulation that came on this day. I don't follow college football closely … Continue reading USC Morning Buzz: What A Difference Four Years Makes

The Big Ten seems to want to compete about as much as Lincoln Riley. It’s widely known that the conference is pushing for four automatic bids in an expanded 16-team College Football Playoff. But less publicized is that if the Big Ten proposal gets adopted, the conference will probably institute two play-in games between teams that finished third through sixth in the conference standings. The … Continue reading USC Morning Buzz: Who Wants To Compete Less The Big Ten Or Lincoln Riley?

Donte Wright, a four-star Class of 2027 cornerback from Long Beach Poly, committed to Georgia. You know Georgia assistant Donte Williams (formerly of USC) will be all over that. You know who has plenty of NIL? Georgia. Look at the football recruits and baseball transfers they have gotten in the past month. The Bulldogs currently have the No. 1 recruiting class for 2026 per Rivals. Continue reading USC Notes: Georgia Keeping Busy

USC president Carol Folt’s tenure/reign officially ends at midnight today. But the relief many employees expected to feel this week has now turned to anxiety as layoffs and budget cuts loom with an announcement expected soon. It could come as soon as Tuesday because Folt did not want USC to disclose its financial problems until she left office. Like people would think she wasn’t responsible … Continue reading Monday Buzz: An Official Change At Top But Anxiety Remains High At USC

Five-star linebacker Xavier Griffin, who previously had been committed to USC, committed to Alabama today. USC isn’t exactly moving into the new Dedeaux Field (or whatever it might call it) in style given that it lost its best pitcher, a top relief pitcher and second-best hitter to the transfer portal. I’d love to know what USC is giving the baseball program in NIL right now. Continue reading Sunday Buzz: One Team Losing The Transfer Portal