Saturday Buzz: USC Goes Viral For All The Wrong Reasons

The USC athletic dept. seems to really push employees regarding social media. It’s almost as if they view engagement as more important than actually winning. And this has led to multiple embarrassing moments. USC committed one of the worst this week. As the movie “The Odyssey” enjoys a huge opening weekend across the country, USC social media tried to capitalize on it. But it was … Continue reading Saturday Buzz: USC Goes Viral For All The Wrong Reasons

If It’s Friday, It’s Time For A USC Notes Column

USC football is having a “Beach Day” on Tuesday in Hermosa Beach from 8-10 a.m. between 9th and 10th street. The players will work out, play dodgeball, sign autographs and pose for photos. “Obviously, if it wasn’t for the coaching staff and the medical team, everybody at USC being there in a timely fashion, we would possibly be sitting here without our son.” Here is … Continue reading If It’s Friday, It’s Time For A USC Notes Column

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USC Morning Buzz: A Bullish Season Prediction

Like Joel Klatt and a host of others, J.D. Pickell tends to be a USC homer. Here he predicts USC goes 10-2 this season. The only losses are to Oregon and Ohio State. So he’s bullish on USC. But let’s review his record of opinions on USC. Here he is downplaying the disappointing 2023 season (which was followed by a worse 2024), by the way. … Continue reading USC Morning Buzz: A Bullish Season Prediction

Sir Lincoln Of Riley Doesn’t Face This Scrutiny

England fans and their media are demanding Thomas Tuchel be fired after losing to Argentina, 2-1, today at the World Cup. They didn’t like strategy or substitutions. Imagine if Sir Lincoln of Riley faced this scrutiny instead of four-plus years of indifference from the USC supporters. He wouldn’t have made it past Year 2. Continue reading Sir Lincoln Of Riley Doesn’t Face This Scrutiny

USC Morning Buzz: Questions Entering The Season

Here are two questions as USC heads toward the season: No. 1: Can Lincoln Riley survive? With a huge 10-year contract and buyout, Lincoln Riley’s been pretty safe even amid the general disappointment of his first four seasons. But as Riley enters Year 5, there is a feeling USC’s administration might be willing to make a move if he doesn’t advance to the playoffs. Patience is … Continue reading USC Morning Buzz: Questions Entering The Season

If It’s Friday, It’s Time For A USC Notes Column

Former USC basketball player Chad Baker-Mazara has joined the Gigantes de Carolina-Canóvanas team of Puerto Rico’s BSN, the team announced.  The above 1953 picture shows USC running back Addison Hawthorne (23), who joined the team in 1952. Hawthorne was the first African-American to play at USC since All-American Brice Taylor in 1925. But few discuss him today. He was a well-known player at Pasadena City College … Continue reading If It’s Friday, It’s Time For A USC Notes Column