A Reminder Why College Football Is King
If you need an illustration of how much bigger college football is than college basketball, here’s Big 12 commissioner Brett Yormark. “I’m a firm believer that basketball is undervalued,” he told the Ourand-Marchand podcast. “Basketball is about 25 percent of the total audience. We’re not getting 25 cents on the dollar for basketball.” So college football gets 75 percent of the audience and more than … Continue reading A Reminder Why College Football Is King