We are getting closer and closer to the USC brain trust being forced to make a decision on the Notre Dame rivalry, which is a scary thought. USC has been waiting because it wants the College Football Playoff to expand to 16 teams with four automatic qualifiers for the Big Ten, which in the brain trust’s view makes a loss to Notre Dame less significant. … Continue reading Morning Buzz: USC Brain Trust Getting Pushed Into Corner

I’ve called Lincoln Riley a fraud on twitter and today it was Paul Finebaum’s turn. Paul Finebaum, totally unprompted, WENT AFTER Lincoln Riley today on the Dari Nowkhah Show. “I can’t think of anyone whose coaching has been more fraudulent.” pic.twitter.com/UTETsiOQZy — The REF (@KREFsports) July 22, 2025 https://platform.twitter.com/widgets.js Continue reading Paul Finebaum Takes Shot At Lincoln Riley

Do I think USC will finish ninth in the Big Ten like the media predicted in yesterday’s Cleveland Plain-Dealer poll? No. For one thing, I don’t think USC will finish below Iowa. But the poll is instructive because it demonstrates that while USC might be a better team this season, Lincoln Riley has completely tainted the current image of the program. After the past two … Continue reading USC Morning Buzz: Lincoln Riley Taints Poll Position

It took awhile but the USC Bookstore finally got its “Beat Iowa” button for this season. It’s been missing among the selection of buttons being sold this offseason. 2025 drip check 🔥 Who’s rocking the best look at #B1GMediaDays ⁉️#B1GFootball pic.twitter.com/DWb3YOZmsV — Big Ten Football (@B1Gfootball) July 21, 2025 https://platform.twitter.com/widgets.js Continue reading USC Notes: Better Late Than Never

USC has been picked to finish ninth in the Big Ten preseason media poll conducted by the Cleveland Plain Dealer. Among the schools picked to finish ahead of the Trojans are Illinois, Iowa and Nebraska. Full poll results: Rank Team (1st place) Points Average Rank No. 1 Penn State (11) 435 1.60 No. 2 Ohio State (10) 431 1.76 No. 3 Oregon (2) 405 2.80 … Continue reading Morning Buzz: USC Picked 9th In Preseason Big Ten Poll

USC has launched its new Trojan Athletic Fund, which you can read about here. It avoids too many specifics and I’ll write more about it later but here’s an early conclusion: If you belong to a booster group and get season tickets, it’s probably going to cost you more money. The end. Continue reading USC Sunday Buzz: Some Things Only Go Up