Brandon Sosna, the right-hand man to Mike Bohn since Bohn arrived at USC, has left to become the Detroit Lions’ Senior Director of Football Administration.
The unanimous response of the media is that Sosna’s departure is a “big loss” for USC.
That’s because if Sosna was adept at anything, it was cultivating the media and selectively leaking information.
Every move he made at USC was always accompanied by a story somewhere lauding his decision-making, because he gave the media the story. At times, he was portrayed as being the only administrator in the country to grasp COVID-19 or being a savant at recognizing the importance of social media (where USC has screwed up repeatedly with the famous COVID hype video and tasteless/inaccurate social media posts).
Sosna leaves USC with the coup of hiring Lincoln Riley.
That alone will please the fans and cement his legacy.
But as I’ve said before, it only happened because Riley wanted to leave Oklahoma. He spoke to LSU too. But going to Disneyland (Pac-12) beats going to Jurassic Park (SEC).
You can’t hire a superstar if the superstar doesn’t want to leave his current job.
Fans won’t know or remember he ran the search for a defensive coordinator that resulted in hiring the awful Todd Orlando.
Sosna obviously thinks he can be an NFL GM sooner than being an athletic director at a major university. He might be right. And it’s a plum job in pro sports if you attain it.
At the same time, lesser figures in the athletic dept. said Sosna could be unapproachable, probably because he was most interested in the splashy decisions that bring notoriety.
With Sosna leaving, it will be interesting to see who Coach Bohn relies on for the baseball hire.