Lane Kiffin said in a recent podcast that when he was at USC, only 30 percent of the students knew who he was.

Is that bad?

I don’t know if he is accurate but back when he was at USC, he wasn’t exactly a people person. He is more engaging now and seems to care more about being a popular personality.

He was younger at USC and I don’t remember him trying to interact too much with the students. I remember one time he complained that USC was making him appear at a sporting goods store.

But this raises a good question: What percent of USC students recognize Lincoln Riley?

If 30 percent recognized Kiffin, less recognize Riley. He has no relationship with the students. I bet he could walk to Tommy Trojan at midday and barely get recognized (after someone told him where Tommy Trojan is located).

The guy gets driven to the McKay Center, walks to his office and then stays there until he goes back to the car to be driven home.

Even Young Kiffin would make appearances and go around campus when he had to. Riley? Forget about it.