USC’s last trip to the Final Four was in 1954. And I recently came across a story of how big a hit the USC band was at the Final Four at the Kansas City Municipal Auditorium. Here is how popular Los Angeles radio broadcaster Sam Balter, a former UCLA All-American, broadcast the story on his KLAC program on March 25, 1954:  “I never thought I … Continue reading When The USC Band Took Over The Final Four

In 1952,  you could get your “Trojan Jacket” for Easter Vacation at the Trojan Shop. So many things to think about here. The shop no longer exists, and is across the street from the new Target that opened last summer. Students now refer to Easter Vacation as “Spring Break.” And the jacket? I’ll have more later. UPDATED: A Trojan Jacket is actually a lettermen’s jacket. Continue reading USC Ad Of The Day

Here is USC taiback Charles White in action against Alabama at the Coliseum in 1977. Continue reading USC Picture Of The Day

A groundbreaking ceremoney was held today for the George Lucas Museum of Narrative Art, which will constructed between the Coliseum and Vermont Ave. Or for the football fans, Lot 3 next to the Coliseum. The museum will also have 11 acres of gardens and parking space. But construction will take three years so that means some parking will be lost in the short term, like Lot … Continue reading George Lucas Museum Breaks Ground

Sir Roger Bannister, the first person to break the 4-minute barrier in the mile, died today in England. He was 88. Bannister set the record on May 6, 1954. Two days later, on May 4, at the Coliseum, USC graduate Parry O’Brien broke another barrier when he became the first person to break the 60-foot mark in the shot put. O’Brien did it in a … Continue reading USC History Item Of The Day