I’ve written previously USC’s attendance average last season (55,449) was its lowest since 1987.
Well, it turns out the Pac-12 attendance was its lowest since 1982 (46,588), according to Dennis Dodd of CBS Sports.
USC and UCLA played a big role in that especially when the Crosstown Rivalry drew only 57,116, the smallest crowd for the game since 1950.
But Dodd also points to how Texas athletic director Chris Del Conte, whom USC should have hired in 2016, has made changes to increase attendance to Longhorns games.
Del Conte lowered the price of 10 core concessions and created an all-new pre-game experience. He also got rid of boring features like a local bank president’s game-ball presentation at the end of the first quarter.
But Del Conte, who came to Texas from TCU in December, 2017, is a real athletic director.
Not a former USC football player who doesn’t care about the fans or their game experience. Instead, he just lectures them about moving their seats and tells them they better accept that Clay Helton is the football coach.
The article mentions reasons to skip games that pertain to USC.
Parking: How much do you spend to park at the Coliseum?
Restroom lines: This can be a real issue even outside the Coliseum before a game.
Ticket prices: USC fans have become apathetic so this is currently less of an issue, unless you want season tickets and pay a license fee.
Food prices: It ain’t cheap eating at the Coliseum.
Long days: Even if you have free tickets and take public transportation or carpool, a game at the Coliseum is about an 8-hour day.
Game times: Sometimes you don’t know if USC plays at 12:30 p.m., 3:30 p.m., 5 p.m. or 7:30 p.m. until six days before the game.