I was doing some research on USC’s 1972 season and came across this item in the media guide: “Every season, USC has to cut its season ticket sales off at about 50,000 and with the schedules the Trojans have lined up for this and future years there is no reason to see any change.”
Only 50,000 season tickets?
That isn’t a problem in the Clay Helton Era.
USC might have 150 more support staff working than 50 years ago, but it isn’t generating 50,000 season-tickets being sold each season. Or 40,000. Or . . .
Now comparing USC in 2021 to 1972 is not fair because that was perhaps the greatest team in college football history.
But even the second part of the statement referring to the quality of schedules can’t be made today.
Look at this future opponents:
2021: San Jose State, Notre Dame, BYU
2022: Rice, Fresno State, Notre Dame
2023: Nevada, Notre Dame, BYU
2024: San Jose State, Notre Dame
2025: Mississippi, Notre Dame
2026: Fresno State, Mississippi, Notre Dame
Do any of those non-conference schedules motivate you to buy season tickets?
How about this?
1973: Arkansas, Georgia Tech, Oklahoma, Notre Dame
1974: Arkansas, Pitt, Iowa, Notre Dame
Times have changed.