Did you follow the story on twitter this week where UCLA athletic director Martin Jarmond gave two tickets to a Bruin fan in Indiana?
It struck me as exactly the kind of viral, organic interaction that Mike Bohn (and Brandon Sosna) wish they could do but it always comes across as forced or pre-calculated when executed from Heritage Hall.
Ryan, that’s not enough. I’ll give you my 2 tickets, so get a friend and scream like crazy for 40min. What do you say to that @Geeseyy ?! Meet you at the game & need you loud cheering on @UCLAMBB 💙🐻💛 https://t.co/JbSMAw7fpG— Martin Jarmond (@MartinJarmond) March 15, 2021
The Friday column supplement is out and can be read here.