The thing that bothers me about USC’s whole fervor with the name, image and likeness issue is that the athletic dept. is using it more to mask deficiencies than enhance the actual experience of being a Trojan.
Forget about being coached up, prepared for the NFL and actually performing on the field. I’m not even discussing winning a national championship. USC doesn’t prioritize that anyways.
It’s all secondary because USC is going to make you famous with hype videos, personal logos and a DJ booth at the McKay Center.
Heaven forbid that another Ricky Bell come to USC, a linebacker from Fremont High School in Los Angeles who was converted by the coaches to running back and became one of the greatest tailbacks in Trojan history. Bell improved and developed.
Now, this is more important:https://platform.twitter.com/widgets.js
Preening and projecting something. Talking. Winning? Well, that might come later. No promises. Besides, winning’s not important if you can maximize your brand.