Is there any limit to what USC will do for a buck? Of course not!
Caleb Williams has barely started classes but USC is selling his autograph on items at its team store. The prices range from $199.99 to $599.99.
But the real sign of the apocalypse is at the USC bookstore: A Swarovski Crystal USC football helmet for $10,000. That includes a certificate of authenticity and display case.
With the NIL rules, does Williams get a cut of every autograph sold or a flat fee?