USC signed a five-year radio deal with KABC-AM (790), which was first reported six weeks ago.
This move makes sense because KABC will not ever bump USC basketball or anything else. The station has no other sports after losing the L.A. Kings who decided an app was better than 790-AM.
KABC needs USC because it was tied for the worst ratings in Los Angeles out of 40 stations according to the Nielsen Audio ratings for the month of March.
Maybe the big question will be how the reception sounds when you are driving on a Saturday and unable to attend the game.
P.S. — I would be shocked if this deal is anything close to what 710-AM paid USC. And that is where Lynn Swann must also be judged because revenues matter with the Pac-12 Network bringing in a lot less than Larry Scott promised.
Just remember that KABC’s parent company just completed bankruptcy restructuring last year.