Fox announced at its advertiser upfronts today that its best college football game of the day next season will begin at 9 a.m. (PT).
Upfronts are where network executives and talent meet with major advertisers and the media.
So what does this mean? It means Fox does not consider any Pac-12 games to be its best game of the day (big surprise). And it means lots of Big Ten and Big 12 games will be the center piece of its programming.
It’s probably not ideal for an Oklahoma fan who has to attend an 11 a.m. kickoff.
But it might appeal to USC (and Pac-12) fans because they can watch the good game and still attend the USC game later in the day.
It just shows you how irrelevant the Pac-12 is becoming compared to some of the other major conferences. Texas, Oklahoma, Michigan, Ohio State. That’s where it is at in Fox’s eyes.
It will be an early start for Matt Leinart, Reggie Bush and Co.