I see Colin Cowherd and Clay Travis endorsed USC leaving the Pac-12.
That’s enough reason to think this is a bad idea. When the blowhards endorse something, beware. Cowherd is the guy who said, “I don’t know how you could vote for anybody but Clay Helton at USC,” for national coach of the year in 2016 when USC finished third in the Pac-12.
Here’s the thing: USC and UCLA agreed to smaller shares of the media rights deals back when Pat Haden was athletic director in order to make the expansion to a Pac-12 equitable. USC and UCLA used to get a bigger share because they are in the nation’s No. 2 media market.
This is a legitimate issue to analyze: USC (and UCLA) need to increase their revenue. And they should do what they can to increase it.
It’s not great to rely on the opinion of Commissioner Cowherd or Commissioner Travis to figure out what USC should do.