When you send out an email late Friday afternoon, it usually means you are trying to bury the news.
USC did that Friday when it sought suggestions for a new name for the building formerly called VKC named after Rufus von KleinSmid. USC abruptly took von KleinSmid’s name off the building last June.
If you want to suggest a name you can here, but look at the criteria:
- a significant influence on advancing the university mission for excellence and societal impact;
- a legacy of leadership exemplifying USC’s vision to be diverse, inclusive, and welcoming to all;
- a direct link to international relations, social science, education, and/or research, all of which take place in this prominently placed building.
And here is the kicker: “with a preference for non-living alumni, faculty, staff, or community members.”
So you need to find someone “diverse, inclusive and welcoming to all” who is no longer alive? That’s a tall order. The deadline is May 10.