Today is the landmark day for college athletes as NIL legislation allows endorsement deals and other ventures.
Can I just say I hope every athlete earns what they deserve. Can I also say how boring I find the topic. I’m not waking up every morning wondering what every pro athlete makes and I won’t care too much about what college athletes make.
I like college sports because of its spirit and enthusiasm. I don’t think NIL issues will harm that.
But I’m tired of how in twitter sports media world, it’s NIL non-stop. And here will be the really annoying bit: The fan sites are going to no doubt trumpet who makes the most money as they try to perform their cheerleader function for schools.
I will note if a USC athlete makes a large amount of money. The fan sites will turn it into a noble accomplishment that must be hailed to all high school prospects.
Especially with Mike Bohn’s vision “to be the most student-athlete-centered program in the country.”
Gag me again.
P.S. — We don’t need to hear about Reggie Bush this week either.
- Last week, I highlighted USC’s social media own goal when it locked the replies in a tweet wishing Clay Helton a Happy Birthday.
Well, UCLA returned the gaffe this week. Here’s what it tweeted out the same day Trevor Bauer was accused of assault. Of course, the replies are worth a look:
Our first new member of the UCLA Athletic Hall of Fame is @Dodgers star Trevor Bauer! @BauerOutage won the 2011 Golden Spikes Award as a member of the @UCLABaseball team before winning the 2020 NL Cy Young Award with the @Reds. #UCLAHoF2021 pic.twitter.com/m7T1kt3GJG— UCLA Athletics (@UCLAAthletics) June 29, 2021