If no one is going to the Arizona game, USC needs to find other ways to make money.
So it sent out a message to fans this week that there are other things available at games besides the poor quality of football . . . for the right price. These are not all new ideas but maybe they are getting promoted more now because of the falling attendance.
For example, you can run out of the Coliseum tunnel with the team for $1,250. It costs $1,600 if you do it for the UCLA game.
For $850, you and three guests can go on the field an hour before kickoff and take a picture with the song girls. It costs $1,250 for the UCLA game.
For $350, you and three guests get to take a photo on the field three hours before kickoff (when no one is there).
A video board message costs $250 ($350 for UCLA).
Ot for $1,000, you can experience the fourth quarter below!