USC announced a partnership to create NIL opportunities for student-athletes with a company called Stay Doubted.
It’s not exactly a new venture because Stay Doubted and BLVD Studios (which already is part of USC) are both run by the creative agency, J1S. Michael Jones, the founder of J1S, is also the CEO of Stay Doubted.
Sounds like a good deal for J1S.
The NIL opportunities in which BLVD (and Stay Doubted) will assist USC student-athletes range from sponsorships to promotions and events to merchandise.
USC fans will be asked to sign up for various levels of membership subscriptions through BLVD, which will give them opportunities with student-athletes such as event appearances and autograph signings.
USC said it is providing this service because only three percent of its student-athletes have engaged with professional service providers.
REACTION: This is only for current athletes, not recruits. So it isn’t like Texas A&M paying a ton of money to lure football players. It also is not a collective so USC will not be brokering deals. This is something to benefit athletes after they arrive at USC.