What will today’s scandal be at USC?
USC has become a freak show. Part of it stems from the entrenched and entitled attitude that exists for a segment of the university and its well-heeled donor class.
Donna Heinel and Jovan Vavic were long-time employees. Vavic did whatever he wanted and was keeping USC relevant when it came to winning NCAA titles. Heinel was the No. 3-ranking administrator in an athletic dept. where the No. 1 (Lynn Swann) lets others deal with the day-to-day operations, so there was little oversight of her.
Just by coincidence, I recently was told that a long-time athletic dept. employee asked a member of the Board of Trustees to help get his child into USC. I’m telling you because these same people will scoff at you for complaining about your season tickets getting moved or wondering why USC only cares about its big donors?
But when they want a favor, they know exactly who to call.
Max Nikias didn’t want a competent athletic director. He wanted a football star. With Pat Haden and Lynn Swann. And when I questioned the Swann hire, a USC official immediately lectured me about not understanding the Trojan way of doing things. Pretty funny since I went to USC.
Too much of the Trojan way involves money, cliques and entitlement. If you don’t live in Palos Verdes or Manhattan Beach, you might not get to belong to the club like so many USC coaches and administrators. A lot of it involves trust funds too.
Can it change? Not under the current regime.
But at least no one is able to ignore anymore those who say USC needs a culture change. And change has to come eventually.
- Oh, USC lost to Cal State Fullerton, 10-4, on Tuesday in the Trojans’ first real road game of the season. USC is 5-10.