It’s Beginning To Look A Little Like Christmas

It’s Christmas Eve, which means USC is playing Notre Dame if you watch the movie “Die Hard.” Now for some Christmas-themed photos. In 1930, the May Company dept. store on 8th and Broadway made its elevators look like fireplaces so Santa Claus could enter the store’s main floor from the chimney. Here is the Santa Claus Lane parade (which became the Hollywood Christmas parade) in … Continue reading It’s Beginning To Look A Little Like Christmas

The Friday USC Column Supplement

Today is National Dog Day, so time to appreciate George Tirebiter. Here is the original Tirebiter, in full glory and living color, from the 1947 football season. On Oct. 22, 1947, a 30-car parade was held to crown him USC’s official mascot. This is not the cute cuddly Tirebiter that followed and became the model for the statue near Exposition Blvd. This is surly George, who bit … Continue reading The Friday USC Column Supplement