If It’s Friday, It’s Time For A USC Notes Column

Imagine next season USC president Carol Folt apologizing to a school the Trojans just defeated over the objections of Clay Helton? These circumstances existed in 1959, when relations between USC and Cal got so bad for a few days, there were newspaper reports the Berkeley school might sever all ties with the Trojans. It started on October 31, when USC defeated Cal, 14-7, at Memorial … Continue reading If It’s Friday, It’s Time For A USC Notes Column

Afternoon Notes: The Best Job At USC

Can you imagine if more people cared about the fact USC basketball coach Andy Enfield made $2.8 million in 2016-17? That places him among the top 30 nationally for college basketball salaries. In return, USC has won two NCAA Tournament games in six seasons. And two NCAA Tournament appearances. He has only finished better than fifth once in the Pac-12. But no one cares. And … Continue reading Afternoon Notes: The Best Job At USC

USC Fails To Disclose Lynn Swann’s Salary

For three years, some of us have been waiting for USC to release its federal tax returns to show much athletic director Lynn Swann makes. But when the Los Angeles Times obtained the 2017-18 fiscal year returns, USC left Swann off the documents. Clay Helton made $3.2 million, which was $600,000 more than in 2016-17. If you want to be further outraged, Andy Enfield made … Continue reading USC Fails To Disclose Lynn Swann’s Salary

USC Brand Takes A Hit

Here is some market research from E-Score Brand on USC’s brand before and after the College Admissions Scandal. The dislike score rose from 26 to 40 and appeal dropped from 24 to 16. Excerpt: Of the schools measured, USC has the highest number of top-of-mind mentions for “Scandal, Cheating, Etc.” (18.9% of consumers) in Consumer Comments for the question: “What is the first thought that comes to … Continue reading USC Brand Takes A Hit