I used to joke to certain groups of USC fans that they would rather finish No. 1 in the recruiting rankings than win a national title. Based on yesterday, I could probably say it’s more important to finish No. 1 in hype videos. There’s nothing wrong with hiring talented people. But here’s the difference between today and any time USC was great: Now things get … Continue reading USC Morning Buzz: Making Videos More Important Than Having A Good Coach

You know what gets my hyped more than a video? A high-quality color photo from the 1969 USC football season. Here’s All-American tailback Clarence Davis against Georgia Tech at the Coliseum. USC won, 29-18. The interesting part is Georgia Tech also wore its home uniforms, which it did in those days because its jerseys were a light color. However, when USC went to Georgia Tech … Continue reading USC Picture Of The Day

USC has hired Jacob Brown and Will Stout of LSU to lead its football video production dept. I know this is a big deal because all the sycophants (inside and outside USC) are celebrating it. Who writes the first puff feature on their coming to USC? Also, the athletic dept. must be doing OK financially because it made the hiring by working around a hiring … Continue reading USC Hires Hype Video Duo

Some good news regarding former USC tailback Sultan McCullough, who I hear walked for a few minutes today, the first time since his car accident last month. He previously was prevented from walking because of pins in his knees. McCullough is scheduled to be transferred to a rehabilitation center soon. Continue reading Sultan McCullough Update