USC Morning Buzz: BLVD Awfully Quiet As Keyshawn Johnson Starts Collective
What is going on with BLVD, USC’s in-house NIL collective? I’d heard in November it was “rebranding.” It hasn’t posted on Instagram in eight weeks and hasn’t sold new gear since the USC-UCLA game. Now, a group led by Keyshawn Johnson has started The TOMMY Group, a new NIL collective that will support USC athletes. “We’re excited to be at the forefront of this movement,” … Continue reading USC Morning Buzz: BLVD Awfully Quiet As Keyshawn Johnson Starts Collective