With all the successful business people from USC in Southern California, why didn’t the athletic dept. simply partner up with some of them for its NIL needs? Instead, it wanted its own in-house operation with inexperienced people running it. I raise this for the people who think Mike Bohn and Brandon Sosna had a golden touch with everything. When you have the power of USC, … Continue reading USC Notes: So Many Questions?

USC QB Caleb Williams is the second-favorite to win the Heisman Trophy according to BetOnline. Ahead of even Bryce Young, the defending Heisman winner. Here are the odds: CJ Stroud +300 Caleb Williams +350 Bryce Young +500 Devin Leary +2500 Tyler Van Dyke +2500 Will Anderson Jr. +2500 Bijan Robinson +3300 Jaxson Dart +5000 Continue reading Caleb Williams Already Ahead In Heisman Race

USC training camp is not even a week old so it’s too early to form conclusions. But is it any surprise highly touted defensive end Korey Foreman missed the past two practices? Lincoln Riley said Foreman had a previous commitment on Monday night. Foreman also missed Tuesday morning’s practice. Today’s practice is closed to the media. If Foreman returns, it won’t matter much that he … Continue reading USC Morning Buzz: It’s Not As Crowded At Defensive End (For Now)

I mean, if you were a USC booster, wouldn’t you have complete confidence in BLVD? Remember two weeks ago I wrote about players frustrated over the lack of NIL deals. Just listen to these pitches: Don’t be afraid to change the game. If you’re good enough, the game will come to you. The best athletes in the world don’t adapt their style to the game, … Continue reading USC Quick Thought: At Least NIL Is Going Well

I frequently rail about the way USC honors its former athletes. And I never run out of material. The athletic dept. recently emailed its former athletes inviting them to a pre-game pizza party at Heritage Hall before the USC-Rice game on Sept. 3. The slice of pizza was free but the ex-athletes had to pay for the drinks (including soda). Typical. But here is the … Continue reading Another Own Goal By USC

When USC renovated Heritage Hall in 2013, the $35 million project was going to solve the woes of the athletic dept. It had outgrown the space and for decades every nook-and-cranny, including closets, started getting used for office space. “The reality is that we have outgrown Heritage Hall and we are badly undersized and overcrowded in there,” then-athletic director Pat Haden said. The new Heritage … Continue reading USC Morning Buzz: History Repeats Itself At Heritage Hall